The company’s heavy investment into mobile is beginning to pay off as mobile ad revenue has jumped to $656 million – a 76% increase over last quarter.
Facebook has reported that mobile users make up some 819 million of its 1.2 billion total users every month. This equates to approximately 49% of all advertising revenue during Q3 as coming from mobiles.Facebook stock reached an all-time high of $54.22 last month, after struggling to stay above $30 before August of this year.
The company hopes to capitalize on its momentum, and there are hints that Facebook will be looking to roll out video ads that will play automatically in news feeds, as well as an increase in -targeted ads which let advertisers target users based on their browsing history.
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