iPad Air 2 front panel photos surface, hint a thinner shell

A bunch of photos of the upcoming second-generation iPad Air have leaked straight from factory floors in China. The photos are obtained by Dutch website OneMoreThing and show the iPad’s glass front, which now has the LCD layer integrated into the glass itself – currently, that’s not the iPad Air’s case where the two layers are distinct from one another.

And here’s the front panel compared with a coin for measure. According to the report, it’s just 1.5mm thick, which could allow Apple to fit a larger battery.

The iPad Air 2 is expected to hit store shelves in the third quarter of the year and sport the TouchID fingerprint sensor introduced with the iPhone 5s. In addition, rumors have it the next generation Apple slate would pack an 64-bit A8 processor and an 8MP rear camera.
We’ll keep our eyes peeled for more information on the tablet.

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Samsung celebrates 45th anniversary by opening Innovation Museum in Korea

Yesterday Samsung celebrated its 45th anniversary by unveiling a museum dedicated to the history of innovation in Suwon, South Korea.

The museum is dedicated to showing off Samsung products and inventions, as well as those from some of its competitors. Notably absent, however, are Apple and crosstown rival LG.
Samsung CEO Kwon Oh-hyun, who unveiled the museum yesterday, had this to say:

“The museum gives visitors an opportunity to see where we’ve come from and also see where Samsung draws inspiration from to continue to create category defining products.”

The company has been pushing the innovation angle with increasing force lately, in an attempt to be the next company that leads the pack like Apple was credited with doing with the iPhone.
The museum itself is housed in a five-story building with three exhibition halls. The Age of Inventors is a nod to tech pioneers like Thomas Edison and Alexander Graham Bell, followed by the Age of Industry Innovation showcases numerous Samsung (and rivals’) products on display, including semiconductors and other mobile and tech components. Finally, Samsung uses the Age of Creation hall to showcase its Smart Home system for home automation, that it plans on unveiling fully in the near future. There’s also a History Hall that goes into Samsung’s foundation and philosophy.
While it’s obvious that most of what’s displayed in the Innovation Museum has a markedly Samsung-ian take on things – there’s no mention of Apple as having anything to do with smartphone evolution, or anything tech related, for that matter – the company is hard at work winning over consumers with projects that are public to at least some degree, if not entirely accurate.

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Latest Galaxy S5 TVC shows off its water-resistant body

The water and dust resistant body of the Galaxy S5 has been one of its biggest assets since launch. In in the latest TV commercial, Samsung has decided to show off this ability to full effect.

The commercial shows kids spraying water on the phone, as kids are ought to do. One shot even shows the phone covered in flour. But thanks to the sealed design, neither of these are a problem as you can just wash or wipe the phone and it’ll be good as new.
You can watch the new commercial below.

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New tongue-in-cheek Apple ad urges other companies to copy at least some of their ideas

Here is a nice U-turn for you in the ad wars between mobile phone makers. It’s time for Apple to take a jab at other competitors.

Apple’s latest printed ad in various countries, part of the worldwide Apple environmental campaign devoted to Earth Day, says the Cupertino-based giant wants other companies to copy its ideas. And more specifically, the ones concerning environmental protection
It’s surely is a nice poke at the competition, especially when Apple is winning the patent lawsuits whatever the fans and the competition’s lawyers are hoping for. But is it this the right way to send such an important message? I’ll leave the judgments for you.

Here is the full text of the printed appeal:

“There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We’d be more than happy to see every data centre fueled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.
Of course, we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.”

Apple has already taken massive environmental initiatives across the globe. Hopefully, they won’t turn just expensive PR with little to none impact. And here is hoping Apple tries to improve the conditions of the Foxconn’s employees too, because they might not be working under Apple’s command, but they are surely the ones making all those iDevices.

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Nvidia SHIELD successor to feature Tegra K1 chipset and 4 GB of RAM

The upcoming successor of the Android-based handheld gaming console SHIELD will feature Nvidia’s premium K1 chipset clocked at 2.5 GHz, according to a leaked AnTuTu benchmark result.

Nvidia SHIELD’s sequel is said to come out with 4 GB of RAM and is rumored to sport a Kepler graphics processing unit with 192 CUDA cores. The upcoming device has managed to score a whopping 44,500 points in the AnTuTu benchmarking.
If the rumors are to be trusted, the next-generation handheld console will sport a 1440 x 810 pixels resolution display, 0.3 megapixel front facing shooter, 16 GB of internal memory and Android 4.4.2 KitKat operating system.
Given the fact that the benchmark results can be easily faked, we suggest you to take it all with a pinch of salt.

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